Posted: 9th, October, 2018
Ford Unveils All-New Focus

Designed from a clean sheet of paper, the all-new Ford Focus ushers in a new era for technology, comfort, space and driving experience for Europe’s mid-size car customers. New “human-centric” design for expanded line-up includes first Focus Active crossover and upscale Focus Vignale

Standard selectable Drive Modes, 20 per cent torsional rigidity improvement and isolated independent rear suspension offering Continuously Controlled Damping – a first for Focus – keep it at the top of the class for driving dynamics and improve comfort

Advanced EcoBoost petrol and EcoBlue diesel engines supported by new eight-speed automatic transmission, offering a 10 per cent fuel-efficiency improvement across the range
Following closer collaboration with customers than ever before, the all-new Focus has been developed from the ground up to provide the most confidence-inspiring, intuitive, and rewarding driving and occupant experience of any mid-size family car in Europe.

Focus introduces a new human-centric design philosophy that fuses emotional exterior styling with class-leading aerodynamics; and delivers an interior offering more space combined with high quality materials and craftsmanship.

The most sophisticated range of Ford driver assistance technologies ever offered to Ford customers is seamlessly integrated to enable an intuitive, stress-reducing and refined driving experience. Advanced technologies include:

Adaptive Cruise Control (ACC) now enhanced with Stop & Go, Speed Sign Recognition and Lane-Centring for effortlessly negotiating stop-start traffic.
Ford’s Adaptive Front Lighting System with new camera-based Predictive curve light and Sign-based light that pre-adjust headlamp patterns for improved visibility by monitoring bends in the road and – for the first time in the industry – road signs.

Active Park Assist 2 that now also operates gear selection, acceleration and braking to enable fully-automated manoeuvres at the push of a button.
Ford’s first Head-up display (HUD) to be offered in Europe, helping drivers focus their attention on the road ahead.

Evasive Steering Assist, a segment-first technology that helps drivers steer around stopped or slower vehicles to help avoid collisions.

A new B&O PLAY sound system will help occupants get the best from music streamed via FordPass Connect or smartphone devices. The 675 watt system features ten speakers, including a 140 millimetre boot-mounted subwoofer and a mid-range speaker in the centre of the dashboard, and has been specifically calibrated for the Focus five-door and wagon body styles for one of the best audio experiences of any vehicle, let alone a mid-sized hatchback.

The all-new Focus remains true to the nameplate’s 20-year legacy of class-leading driving dynamics, further enhanced with the first Focus-application of Continuously Controlled Damping (CCD) technology for the independent front and rear suspension systems; new Drive Modes; an isolated rear subframe for greater refinement; and Ford-patented spring technology.
The occupant experience is enhanced with comfort and convenience features including FordPass Connect embedded modem for connectivity on the move and a new Wireless charging pad for compatible smartphone devices.

Powertrain options include a further optimised version of Ford’s multi-award-winning 1.0-litre EcoBoost and new 1.5-litre EcoBoost petrol engine, both enhanced with Ford’s industry-first cylinder deactivation application for three-cylinder engines. New 1.5-litre EcoBlue and 2.0-litre EcoBlue diesel engines deliver ultimate fuel-efficiency, and a new intelligent eight-speed automatic transmission adapts shift patterns to driving style, and is controlled using a stylish and ergonomic Rotary Gear Shift Dial.

Unveiled in five-door hatchback, wagon and in selected markets four-door body styles, the most comprehensive Focus line-up ever is offered with exclusive personalities to complement the broadest spectrum of mid-sized car customer aspirations, including the stylish Focus Trend and Titanium, sporty Focus ST-Line, upscale Focus Vignale and the first Focus Active crossover.
The all-new Focus is the first vehicle globally to be based on Ford’s new C2 platform designed to enhance crash performance; deliver more interior space for Ford’s mid-size models without negatively impacting exterior dimensions; and support improved aerodynamics for better fuel-efficiency. 

The all-new Focus offers a tailored spectrum of choice, with differentiating executions for Focus Vignale, ST-Line, Active and Titanium reflecting the customers’ specific preferences and needs. 
Comfort is key to the more refined and upscale all-new Focus occupant experience. Front seat occupants will enjoy generous shoulder room of 1,421 millimetres, and instrument panel positioning is optimised for greater space. An electric parking brake – standard with eight-speed automatic transmission and for high series models with manual transmission – and Rotary Gear Shift Dial also free up more space for the driver and front passenger. A narrower centre console – enabled by relocating switches and controls to the touchscreen – features soft knee pads for more comfort.

For rear seat passengers, additional space is delivered by the longer wheelbase and flat floor. Knee clearance is improved by more than 50 millimetres compared with the outgoing Focus, for a best-in-class 81 millimetres. Shoulder-room is increased by almost 60 millimetres compared with the outgoing Focus. The impression of spaciousness is enhanced with a rear door design featuring windows that stretch into the rear pillar for a more open sensation, and an available openable panoramic roof.
Developed specifically for the new C2 platform, the Focus heating ventilation and air-conditioning system heats and cools the cabin faster with a more powerful 140 cc compressor, and features more flexible coolant lines and smoother airflow paths for quieter operation. Focus even features special shaping for the door mirrors, designed to help mitigate the buffeting throb effect that can occur when one window is lowered at speed – good news for dog owners.